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How will
the current US
economy affect search marketing?
An online
article dated January 9, 2009, ‘Seven Predictions for 2009’ by eMarketer’s CEO and Co-Founder, Geoff Ramsey, has shed some
light on the effect of the shrinking US economy on search marketing. He wrote,
“Marketers will continue to use search and e-mail heavily this year,
because of both their familiarity and ease of measurement. eMarketer estimates
growth of nearly 15% for search and 3.5% for e-mail”.
With this
in mind, is your web site fully optimized for search engines (SEO)? Imagine
having a store without a signage. People will pass by your place of business
every day and will never know about your business. That same logic applies to a
web site without optimization (SEO). Why spend money on a web site and
disregard search engine optimization (SEO), the most important part of having a
web presence…the vehicle that will take visitors to your web site?
That is
why search engine optimization (SEO) of your web site carries with it such an
important value. That is why having organic or natural ranking (SEO) on the top
20 of major search engines like Yahoo, MSN, and Google is so important.
More than
80% of searches are done using search engines. If your potential customers key
in your key phrases using the major search engines and they find your competition
instead of you, who are they most likely to call? And if they find your
competition having natural ranking (SEO) on the top 20 of Yahoo, MSN, and
Google, and they do not find your business, which business is more likely to
give the impression as being important or credible?
If you
already have a web site that is search engine optimized (SEO), we will design a
powerful lead capture page with an appealing call to action invitation. In
addition to designing a search engine friendly and powerful lead capture page,
we will optimize (SEO) it for Yahoo, MSN, and Google so that your new lead
capture page will rank naturally on the top 20 when a search is performed using
your key phrases.
The current state of the economy gives you a more compelling reason to give your web site the web presence that it needs through search engine optimization (SEO).
Request for a quote and one of use will call you to discuss the process involved in search engine optimization.
Business Link Network LLC is a Member of Reno-Sparks Chamber of Commerce (Nevada).
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