First, let us define the term, REALTOR. It is the most misused and misunderstood term given by the public to a real estate broker or real estate agent.
What is the difference between a REALTOR and a real estate agent? A REALTOR is a real estate broker or a real estate agent who is a member of the organization, National Association of REALTORS. In other words, a real estate broker or a real estate agent who is not a member of NAR is not a REALTOR.
What does REALTOR mean in terms of standards of practice? As established by the REALTOR Code of Ethics, a REALTOR is held to a higher standard of practice than a non REALTOR who is commanded by law.
So should a person engage the services of a REALTOR versus a non REALTOR real estate broker or real estate agent? Certainly, yes. It is in the client′s best interest to engage the services of a REALTOR over a non REALTOR.
Why did we define the term, REALTOR, and what is its connection to our REALTOR web design? If the public expects a higher standard from REALTORs, then it follows that designing websites for REALTORs must also deliver a higher standard that the public expects of them.
If you are a REALTOR, do not settle for any real estate web design. Ask for our REALTOR web design.
It is not just about web design. You need proper keyword analysis, site structure, organization, depth, flow, search engine friendliness, and other important factors that improve your REALTOR website ranking in major search engine results when your potential clients use search engines. Our REALTOR web design delivers all the above.
